The people behind Hatchery Signals

Sander Lourens has a solid background in incubation and hatchery research, that started in 1998 at the Centre for Applied Poultry Research ‘Het Spelderholt’, now part of Wageningen University Livestock Research, The Netherlands. His PhD and most of his research projects aimed to improve incubation conditions not only to improve hatchability and chick quality, but also technical and economic results in the broiler meat chain. He published the first papers about the importance to control embryo- and eggshell temperature, showing the impact of uncontrolled temperatures on poultry chain performance. Already in the year 2000, the first experiments about floor- and farm hatching and early feeding were performed. Since 2018 Sander works at the Aeres University of Applied Sciences in Dronten in the field of poultry research, training and education. He also established hatchery consultancy company www.hatchability.com to inspire hatchery companies around the world on how to improve results.

Ton van Schie grew up on a dairy farm and studied animal science at Wageningen University. After his studies, he worked in agricultural education and as an agricultural journalist. He had the ideal background to start working at Roodbont Publishers B.V. in 1999. He has been one of the company’s owners since 2010 and is mainly responsible for content production. With the help of his network of experts and his own critical perspective, he combines scientific knowledge with practical experience, text with images, theoretical information with hands-on advice and mixes this all together to create the unique content products for which Roodbont is known. He is the hub in the network of authors, reviewers, illustrators, graphic designers, and translators with only one goal: to make agricultural knowledge accessible to a large audience. You can contact Ton via tvanschie@roodbont.nl or by telephone on + 31 6 52718064.

Janneke Janssens has 20 years of experience in the agricultural publishing sector. As co-owner of Roodbont Publishers, she has final responsibility for business development, concept development, marketing and sales. Janneke identifies new market opportunities as well as new markets to enter or partners to work with. She gives special attention to online knowledge transfer and online learning opportunities. If you have any questions, tips or see potential opportunities for further development, please contact Janneke at jjanssens@roodbont.nl.